ARCHIVE-Social Media

Social Media Playbook

Unit Best Practices

Digital tools including websites and social media pages can play a critical role for your unit’s recruiting and promotional success. Today’s on-the-go parents, business people and community leaders rely on tablets and smartphones to stay connected and organized.  As a consequence, many units throughout the council use websites and social media to keep Scout parents up to date and to promote activities within their communities. The council website ( and the webpages for your district should be considered the initial “go-to” sources for information.  Social media can then point back to those sites as well as reach out to outside audiences. To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council.   

You can also reach out to the PTAC Social Media Committee at
Another great resource is National BSA’s Social Media Hub:




Many units have set up websites, social media pages, or both.  Here are several examples.  Check them out to get ideas for own activity.

Pack 28, Oak Park Facebook Page                                                   Troop 16 Oak Park Website,


Troop 16 Oak Park Facebook Page                                                    Troop 32 Arlington Heights Website,


PTAC SOCIAL MEDIA COMMITTEE (Send emails to Wetzel, Chairman, ASM, Troop 16 Oak Park, Collen Leahy, AMM, Troop 49, Lemont, Laurie Cowan, ASM, Troop 12, Western Springs, Jason Clary, Cubmaster, Pack 28, Oak Park, Christina Rivera, PTAC Pack 4439, St. Symphorosa, Chicago, Deb Keyes, Central Region Venturing Associate Advisor for Communications, Tim Stepp , Cubmaster, Pack 348, Palatine.

Committee Member, Troop 182, Palatine. Trish Miller, Committee Chair, Pack 48, Crown Point.