Share your awesome Scouting story with us!

PTAC Promo Process Reference Sheet

Use this a starting point to find what resources are available and how to use them. You can also view our Promotional Resources Powerpoint Presentation to learn more. 

Promotional Request Form
Use this to get events posted to the council calendar and to request all your promotional needs for council-level events/activities.

NEW! Online Marketing Portal
Create your own flyer for unit or district events. Click here for a step-by-step guide on using the portal.

List of Event Project Codes

PTAC Activity Budget Example

PTAC Activity Budget Fillable Template

Print Request Form
Use this form to get flyers for budgeted events printed and distributed to service centers, roundtables, etc. 


Social Media Playbook
The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.

Social Media Guidelines
The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies and training.

PTAC Social Media Best Practices 
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. You can also reach out to the PTAC Social Media Committee at

Social Media Images
Access high-quality branded photos, profile images, and cover images to share on your council or unit social media accounts.

It is crucial that your unit keeps its information up-to-date on to insure potential members are able to contact you. 

BSA Brand Identity Guide

Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.

Unit PR Brochure

Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. 

Unit PR PowerPoint

Making a presentation on the Unit PR concept? 

Talent Release Form

Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18).