Web Banner Policy for PathwayToAdventure.org


Web Banner Policy for PathwayToAdventure.org

PTAC executives determine which events and promotions receive web banners on our homepage. Below are general guidelines they use to decide which events to highlight. 

*Web Banners can be created for:
• Council-wide development/fundraising events
• High-level council-sponsored program/activities
• Camp promotion
• Corporate and nonprofit sponsors/partners with promotional agreements with the council
• Major recruitment and marketing initiatives (i.e. “Blast into Scouting”/Scout Channel)
• Other events/activities at the discretion of PTAC executive staff

Web banners will NOT be created for:
• Any event that is not fully solidified and guaranteed to take place
• Opportunities that are not open to the whole council
• Events with controversial theme (i.e. Hunger Games Camporee)
• Promotional requests that do not contain the necessary information/images

Length of promotion:
• As a guideline, web banners will be posted 5 days prior to registration opening and will stay up for 2 weeks (including the 5 days prior to registration) unless otherwise determined by the Marketing Committee.
o Events that allow registration months in advance of the event may be posted upon registration beginning, then taken down for a period of time and reposted toward the end of registration.

*No more than 5 web banners will be posted at one time. The creation and/or timing of web banners may be altered to accommodate this rule.

Please reach out to your district leaders for help promoting events on your district’s webpage within PathwayToAdventure.org.