Use this to get events posted to the calendar and/or to have the Marketing Department create promotional materials or social media posts for council and district events.
Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. Download it now to get started!
Making a presentation on the Unit PR concept? Use these slides as your guide.
Click here to view instructional materials on how to create effective press releases.
Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18). Click here.
Social Media Best Practices
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. You can also reach out to the PTAC Social Media Committee at PtacSocialMedia@Gmail.com. Another great resource is National BSA’s Social Media Hub: http://scoutingwire.org/marketing-and-membership-hub/social-media/.
We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council's and Pathway to Adventure Council's control or liability. These are National BSA's advisory guidelines for those who publish Scouting-related sites on their own responsibility.
Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.
It is crucial that your unit keeps its infomration up to date on BeAScout.org to insure potential memebers are able to contact you. Click here for a step-by-step guide on updating you unit's information.