Marketing


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Promotional Request Form

Use this to get events posted to the calendar and/or to have the Marketing Department create promotional materials or social media posts for council and district events.

PTAC Web Banner Policy
Guidline the Marketing Department follows when determining what events become web banners on the hompage of PathwayToAdventure.org

Unit PR Brochure

Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. Download it now to get started!

Unit PR PowerPoint

Making a presentation on the Unit PR concept? Use these slides as your guide.

Press Release Guidelines and Template

Click here to view instructional materials on how to create effective press releases.

Talent Release Form

Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18). Click here.

Social Media Best Practices
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council.   You can also reach out to the PTAC Social Media Committee at PtacSocialMedia@Gmail.com. Another great resource is National BSA’s Social Media Hub: http://scoutingwire.org/marketing-and-membership-hub/social-media/.

Unit Website Guidelines

We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council's and Pathway to Adventure Council's control or liability. These are National BSA's advisory guidelines for those who publish Scouting-related sites on their own responsibility.

BSA Brand Identity Guide

Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.

BeAScout.org
It is crucial that your unit keeps its infomration up to date on BeAScout.org to insure potential memebers are able to contact you. Click here for a step-by-step guide on updating you unit's information.