Marketing



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Promotional Request Form

Use this to get events posted to the calendar. 

Create your own flyer for unit or district events using our NEW ONLINE MARKETING PORTAL:https://scouting.plumgrove.us.
Click here for a step-by-step guide on using the portal.

PTAC Activity Budget Template

PTAC Web Banner Policy
Guideline the Marketing Department follows when determining what events become web banners on the hompage of PathwayToAdventure.org



Social Media Playbook

The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.


Social Media Guidelines
The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies and training.

PTAC Social Media Best Practices 
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council.   You can also reach out to the PTAC Social Media Committee at PtacSocialMedia@Gmail.com. 


Social Media Images
Access high-quality branded photos, profile images, and cover images to share on your council or unit social media accounts.

Unit Website Guidelines

We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council's and Pathway to Adventure Council's control or liability. These are National BSA's advisory guidelines for those who publish Scouting-related sites on their own responsibility.

BSA Brand Identity Guide

Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.

BeAScout.org
It is crucial that your unit keeps its infomration up to date on BeAScout.org to insure potential memebers are able to contact you. Click here for a step-by-step guide on updating you unit's information.

Unit PR Brochure

Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. Download it now to get started!

Unit PR PowerPoint

Making a presentation on the Unit PR concept? Use these slides as your guide.

Press Release Guidelines and Template

Click here to view instructional materials on how to create effective press releases.

Talent Release Form

Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18). Click here.