|PTAC Promotional Resources Reference Sheet
Use this a starting point to find what resources are available and how to use them. You can also view our Promotional Resources Powerpoint Presentation to learn more.Promotional Request Form
Use this to get events posted to the council calendar and to request all your promotional needs for council-level events/activities.
NEW! Online Marketing Portal
Create your own flyer for unit or district events. Click here for a step-by-step guide on using the portal.
List of Event Project Codes
PTAC Activity Budget Template
Print Request Form
Use this form to get flyers for budgeted events printed and distributed to service centers, roundtables, etc.
PTAC Web Banner Policy
Guidelines the Marketing Department follows when determining what events become web banners on the hompage of PathwayToAdventure.org
|Social Media Playbook
The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.
Social Media Guidelines
The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies and training.
PTAC Social Media Best Practices
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. You can also reach out to the PTAC Social Media Committee at PtacSocialMedia@Gmail.com.
Social Media Images
Access high-quality branded photos, profile images, and cover images to share on your council or unit social media accounts.
Unit Website Guidelines
It is crucial that your unit keeps its information up-to-date on BeAScout.org to insure potential members are able to contact you. Click here for a step-by-step guide on updating your unit's information.
|Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.|
Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. Download it now to get started!
Making a presentation on the Unit PR concept? Use these slides as your guide.
Click here to view instructional materials on how to create effective press releases.
Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18). Click here.
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